Dieux du Stade - Making of Calendar 2014

Dieux du Stade - Making of Calendar 2014

Release date : November 26, 2013
Runtime : 1h 30m
Countries of origin :
Original Language : French /
Director :
Writers :
Production companies :
November 26, 2013 1h 30m French More
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Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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  • title:Dieux du Stade - Making of Calendar 2014
  • status:Released
  • Release date: 2013
  • Runtime:1h 30m
  • Genres:
  • Countries of origin:
  • Original Language: French ·
  • Director:
  • Writers:
  • Production companies:
  • Overview:Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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