Davide is a thirty-year-old who lives in a town in the Sicilian hinterland. He doesn't know what free time is. He wakes up at dawn to open his bar and begins the hard work. He experiences body care as a cult: protein shakes, gym, supplements, pole dancing lessons and treatments from Alessandra, his beautician girlfriend. Davide has always wanted to please and be admired. From model to Mister Sicily, today his dream comes true on the stage of a nightclub where he works as a stripper and lets himself be desired by others. A documentary focused on obsession with beauty and the cult of the body without neglecting the equally current issue of the construction of identity starting from our body and the gaze of others.