The works of Alexandre Wollner, pioneer of the profession of graphic designer, determined not only a new direction for Brazilian visual production, but also a personality proper to this art. In his career, he conceived visual identity projects for companies that made him internationally recognized. documentary-book, which includes a DVD with an 85-minute interview, is based on Wollner's testimonies about the history of design, in addition to original projects and documents existing in his office. Wollner was a student in the first class at the Institute of Contemporary Art at Masp , created by Pietro Maria Bardi in 1951. Studied at the pioneering Ulm School, which served as a model for design schools in Brazil.returned to Brazil determined to create a new industrial awareness, leveraged by design.