Alicia Herrera is a prominent professional in Production Design and Art Direction with a solid track record in the ecuadorian film and advertising industry. She has worked on renowned cinematic projects such as "Corazón de la Tierra" (2023), based on the indigenous uprising of 1990 in Ecuador, and "Dolores" (2022), a unique portrayal of indigenous leader Dolores Cacuango's life. Alicia's versatility is evident in directing documentaries and coordinating projects like "Measuring the World" (2011). Additionally, she has done the Art Direction in films such as "Misfit" (2020), "Son of Man" (2017) and "Los Wanabis" (2023), and has contributed to over 300 commercial pieces for various national and international brands.