Known to be every Filipino's Ate B, Bernadette Lorraine Palisada Sembrano-Aguinaldo began her career as a newscaster in 1998 for one of the government-owned television stations in the Philippines. In 2006, Bernadette joined ABS-CBN as host for Nagmamahal, Kapamilya, a television program designed to fulfill the almost-impossible wishes of the less-fortunate. Over the years, she became more inclined to hosting service-oriented shows as she became highly-involved in social welfare programs of ABS-CBN Foundation.