Raised in Memphis, TN, Shelby Baldock grew up loving film and music, creating short films and studying jazz percussion from an early age. The two passions always going hand-in-hand led to work for the Grammys and touring with the internationally recognized North Mississippi Allstars, creating music videos, documentaries, and concert films. In 2010, Shelby helped established Piano Man Pictures, a Memphis arts collective, producing and supporting local filmmakers and artists. Film collaborations with Grammy award winner Cody Dickinson include “Rattle the Hocks” and “Take Me to the River.” In 2019, Shelby was the lead virtual reality story editor for the Special Olympics World Games in Abu Dhabi, seen by over 300,000 people worldwide. He continues to produce and direct feature documentaries, films, animation, and virtual reality.