Yang Xianghua (杨向华) is a Chinese film producer. In 2002, he co-founded the WAP service providers GoodFeel.com, which was acquired by SOHU.com in May 2004. He held the position of Deputy General Manager of the Wireless Business Department of SOHU.com until 2010. In 2010, he joined the SVOD streaming service iQIYI.com. He first led iQIYI's Mobile Internet Business, then led iQIYI Pictures from 2014 to 2016. He is Senior Vice President of iQIYI, and President of the Membership and Overseas Business Group.