As the big switch-on for the annual Blackpool Illuminations beckons posh B+B St Luke's is expecting a mystery celebrity, the Carlton have gone seriously over budget on their own illuminations, and Dennis and Jane arrive in town as one pair of the many thousands of amateurs who flock to the home of ballroom dancing.
Claire faces the challenge of a group of VIP business leaders who have booked her entire hotel. Mick's boss has invested a fortune into a new venue, but Mick is running out of time to get it ready for the grand opening. Sammy runs the only caravan site in the town centre, and Fiona is hoping to make a breakthrough with her Blondie tribute act.
To keep the turnover high, Chris dropped the prices at his B&B - will an incoming hen party be happy with his cheap and cheerful approach? At her static home on a retirement park, Sandra organises a posthumous birthday party for her late husband, Ian tries to attract punters to his donkey-ride business and Sharon's dream of running the town's first Caribbean restaurant proves to be a tall order.
Meet Simon Green, aka Betty Legs Diamond, behind the scenes of Funny Girls, one of the UK's biggest venues for drag queens. Canny octagenarian Scots sisters Agnes and Margaret holiday in Blackpool three times a year. Jamie Diggins has set up a specialist estate agency for park homes (static caravans). Meanwhile on the prom, David (aka Gino Gelato) is busy selling ice creams from his specially adapted trike-freezer combo.