DogTown is a National Geographic Channel series set at the Best Friends Animal Sanctuary, a 33,000-acre animal facility in southern Utah. It is a documentary-style program that profiles staff and volunteers as they care for dogs in need of homes. Many animals featured are severely abused or neglected or in need of specialized medical treatment. The goal is usually to secure each dog an adoptive home but if this is not possible, animals are cared for at the sanctuary for the remainder of their lives. The show first aired on January 4, 2008, and continued for four seasons. The final episode aired on March 12, 2010. By participating in the series, the sanctuary aimed to raise public awareness of issues in animal welfare as well as funds for their life-saving work. Best Friends Animal Society has credited the show with dramatically improving membership, volunteer, and visitor numbers, as well as helping secure homes for many dogs on the program.