When Alex Ferguson's side were discussed on Match of the Day on the opening day of the season Des remarked that "United were scarcely recognizable from the team we've known over the past couple of seasons, what's going on do you feel?" Alan Hansen famously replied: "You can't win anything with kids... he's got to buy players, it's as simple as that."
With the new season came a new Premier League, a new contract and a new show, fronted by Des Lynam. Des was joined by new regular pundits, Alan Hansen and Trevor Brooking, and the show reverted to the classic format of extended highlights from three main games. Now, however, as well as all the extra analysis, viewers were also able to see the goals from all the other matches as well.
After several years of speculation it was announced in February that a new, breakaway FA Premier League was going to be formed. ITV were expected to win the TV rights but the BBC and BSkyB combined to place a counter bid and had strong influence within the new organisation. In May 1992 the rights were decided and each club had one vote. BSkyB were awarded live matches on Sundays and Mondays and the BBC gained the Saturday night highlights as part of a five year deal. The two companies also joined forces to sign a new five year deal to cover FA Cup and International matches. ITV would be covering the Football League and the League Cup.
Match of the Day celebrated its 25th anniversary and had to cope with the fact that, for the first time since its inception in 1964, it couldn't broadcast any League football. Instead, the team settled into the four year contract with the intention of breathing new life into the FA Cup. With the new contract came a totally revamped show.
The focus was still on the big clubs and the shows were very irregular. They followed the same format as the previous year with a mixture of live League games on Sunday afternoons and highlights shows for the FA Cup. This was also Jimmy Hill's final season as presenter after a record 15 years in charge of the show.
In 1985 the television rights came up for renegotiation and BBC and ITV offered £16m for four years. This was in return for 19 live games plus weekend highlights. The Football League met on Valentine's Day and rejected it. Football was, however, in a weak negotiating position as the game was rife with hooliganism and the two sides became deadlocked. The result was a total black-out for the first part of the season which annoyed fans and concerned the sponsors. The Football League finally backed down and agreed a deal that gave them less money per game than before on a short term two and a half year contract. The remaining six months was worth £1.3m with a two year £6.2m extension confirmed in June. The supporters were delighted and Match of the Day resumed in January. It concentrated mainly on FA Cup highlights and the occasional live League match on a Sunday.
The show celebrated its 20th anniversary and matches were still being broadcast on Fridays. Most other sports were now seen live on television so the production team wanted to continue the football experiment as well. Jonathan Martin, the Head of Sport at the time, recalled that the experiment was disappointing: "We only got six or seven million viewers on a Friday night which was poor for the slot so we moved to Sundays in the following year." This was to be the last time that Match of the Day contained weekly League highlights until the beginning of the 1992-93 season.
Match of the Day was back on Saturday nights as a highlights show but was supplemented by live matches on Friday evenings. The BBC and ITV had been allocated seven games each with the commercial channel choosing to broadcast theirs on Sunday afternoons. This was a radical change in strategy by all involved as prior to this new two year contract the only regular live domestic football had been the FA Cup Final, England against Scotland and the European Cup Final. Match of the Day was cancelled from 15 October to 19 November due to strike action at the BBC.
In November ITV signed a secret three year deal with the Football League to show edited highlights on Saturday nights instead of Sundays in an attempt to break away from the joint negotiating strategy and replace Match of the Day. A ruling by the Office of Fair Trading prevented ITV's exclusive contract being signed but a compromise was reached. For the duration of the next four year contract it was agreed that the BBC and ITV would have to alternate their programme coverage with Match of the Day switching to Sunday afternoons for the 1980-81 and 1982-83 seasons.
Despite attempts by some clubs to prevent its return due to fear over ticket sales, Match of the Day returned to the BBC in October 1965 two months after the start of the new season. The duration of each programme had been reduced to 45 minutes in length and it could no longer be broadcast before 10.00pm.
Match of the Day begins on 22 August 1964, for coverage of Liverpool versus Arsenal. Kenneth Wolstenholme opens the programme with the words: "Welcome to Match of the Day, the first of a weekly series coming to you every Saturday on BBC TWO. As you can hear we're in Beatleville for this Liverpool versus Arsenal match." The programme began on BBC TWO where it remained until 1966.