China's Next Top Model is a Chinese reality TV series, based on the international version and spin-off to the original, America's Next Top Model. The show was produced by Chinese television subscription channel Sichuan Satellite TV and it is filmed in Shanghai, the casting was held in selected cities of China — Shanghai, Beijing, Chengdu, and Guangzhou. It began airing on January 13, 2008 and airs at 10:30 PM, presented by Chinese supermodel Li Ai. As carried by eWorld, and its wholly owned subsidiary MOJO Media Works with Pantene-sponsored China's Next Top Model began its production during the last week of December. With the successful conclusion of a nationwide talent search across Mainland China through the participation of Wal Mart, Watsons, Tesco and Carrefour, the show's producers have sifted through over 5000 applications from would-be reality TV stars and hopeful future models.