The Deans build Ruff Ryders at Powerhouse Studios in Yonkers. DMX signs with Def Jam and makes history releasing two multi-platinum albums in one year. DMX and Ruff Ryders revolutionize hip-hop with the sound of the street.
Waah survives poverty, violence and hustling on the streets of New York and sets his sights on making it in the music business; he co-founds Ruff Ryders and signs his first artist, DMX, known for rapping and robbing in Yonkers.
After the deaths of Biggie and Pac, Master P takes over the game, adding Fiend, Mystikal, and Snoop to No Limit's expanding roster, creating an unstoppable hip-hop Motown in the South.
In Richmond, Calif., Master P builds No Limit, combining brothers Silkk The Shocker and C-Murder with Mia X, Mr. Serv-On, and Beats By The Pound to land the best deal in music history.
Charting the growth of Master P's label from a passionate side side job into a multi-million dollar enterprise responsible for records by Mystikal, Snoop Dogg, Mr. Serv-On, and more.