Jard Struik investigates the biggest hit of the internet: memes. Are these just innocent jokes or is there more behind it? Jard discovers that memes can connect people, but also exclude others. And he cooperates in a very meme-scientific experiment.
A measuring device that counts your steps throughout the day, remembers your walking routes or tracks how long you sleep. What do these metrics do with you? And is it at all healthy to continuously focus on numbers, scores and graphs? Jard Struik investigates sport watches and fitness trackers. And he throws his sport watch into the dryer and ties it to a drill. Everything for a better score.
How do photo and video filters more and more often decide what we find attractive? More and more people go to a plastic surgeon with such a filtered selfie. Scientist Siri Beerends predicts that we will start to belief in our fabricated digital self image. And Jard edits and filters, together with the 'Dutch Ken' Melle, his own portrait.
Is it really that 'smart' to use more and more smart devices? The smart fridge makes sure there's always stock, the smart speaker listens to all your commands and the curtains automatically open or close. But these devices with your personal information are all connected to the world wide web. Journalist Huib Modderkolk explains whether that's smart or not. Jard Struik also visits the visually impaired Fabienne who explains how smart devices can help her in her daily routine. And Jard checks whether smart speakers can really understand everything.
How does a free game such as Fortnite still make loads of money? Jard Struik talks to YouTubers JoostSpeeltSpellen and nasnas about the game and the commercials you encounter in the world of Fortninte. Together with game scientist René Glas he also discovers this game is much more than a shooting game. In the game you can also go to a concert or even a movie. And Jard gets a chance at achieving the Victory Royale.
Who decides whether you go viral on TikTok? Together with media scientist Jeroen de Vos, Jard Struik discovers what an algorithm is and how that algorithm decides which videos you'll get to see. What's the flip side of this invisible controller? Together with successful and famous TikTokkers such as Lorenzo Dinatelle, Emma Keuven and Bo Beljaars he checks whether the algorithm really knows us that well. And Jard dress up as e-boy to increase his chance to go viral.
