While technological innovation saw Nintendo's Game Boy and Sony's PlayStation sell by the bucketload, they also changed the whole idea of games and gaming. Franchises came more to the fore, with Lego entering into a mega licensing deal with Star Wars, and Power Rangers and Teenage Mutant Ninja Turtles selling merchandise on the back of TV and movies, while oddities like Furbies, Pokémon and Tamagotchi were also hits.
During the 1970s, iconic toys shape British childhoods across the country. Countdown of the favourites of the 1970s, featuring a cast of experts, toymakers and manufacturers, as well as a smattering of famous faces and comedians. Including crazes from America such as Pet Rock, the skateboard, and Evel Knievel, as well as British classics Sindy, Action Man, Katie Copycat and Striker