A hugely lucrative golden handcuff deal is jeopardised when one of Charles' most successful clients, the stand-up comedian Alan Boardman, is caught on CCTV camera beating up his girlfriend in the Ikea car park. The strategy Charles proposes to save his career is, even by Prentiss McCabes' shoddy moral standards, as unethical as it is shocking. An apocalyptic end seems inevitable for the sultans of spin. Meanwhile in an attempt to sex up their image, the Tory party have approached Prentiss McCabe to launch a youth-led campaign - should they choose as their anthem I Have A Dream by Westlife, It's OK by Atomic Kitten or Blue's All Rise?
Prentiss McCabe client, Nigel Harting, is a celebrated presenter of television history programmes, who specialises in revealing sensational facts. But he has a secret. Newspaper editor, Marcus Payne, has discovered that Nigel plays fast and loose with his sources. A letter in Latin proving that Anne of Cleves was actually a man is an outright fake. Marcus agrees to shelve this career-destroying revelation if Charles can dig up some shocking and rather more tabloid-compatible filth about Nigel's private life. Meanwhile, Prentiss McCabe is saddled with Big Brother contestant Teresa, recruited as a client because she stripped in the shower. She is now revealed as a bully and a bore and demands that Martin supervises the promotion of her huge and appalling novel.