Robbie allows 2 super fans to get married at the haunt, as long as he can be the wedding planner. Heather deals with a range of annoying cast problems including a male to male bitch slap and the ego of a haunter going through a midlife crisis. Scientists from Caltech perform a study about fear while being annoyed by reality cameramen and fake homeless guys.
It's opening night. Friends and family of the team join an all day push to get the haunt ready before guests arrive. The build team frantically works to get all 17 rooms ready while Robbie troubleshoots numerous technical difficulties. Cast energy and optimism are extremely high as some will be scaring for the first time.
The workload increases with cast training and Heather struggles to balance work, raising her 3 boys, and her marriage. Robbie has been sleeping at the haunt to increase productivity, but this puts even more strain on their relationship. With time till opening night running out, the team takes a strangely necessary but comedic detour to collect honey from some invasive bees.
Robbie convinces his brother, Jamie, to come help film this year's cinematic trailer for the haunt. Jamie's disapproval of the haunt's content and reluctance to be on a reality show contribute to an already explosive brother dynamic. The team starts building the suffocation room entitled "Breathless". Heather takes one for the team and eats cow brains.
Wyatt stars as an ignorant inmate who hates blue people in the filming of their annual virtual reality experience. Robbie has always thought VR was stupid, so he makes a mockery of its content as they intentionally film ridiculous situations like a visit to the 99 Cent Store next door and a random backyard birthday party. Cetti continues to be the butt of many jokes from Robbie so he timidly confronts him.
The team starts and makes fast progress on the build of their spinning room, "Tumbler". Serious questions about the safety of a room that spins upside down are answered during an intense test session with the entire team. Cetti receives mean jokes and backlash from Robbie over a harmless build design suggestion.
Robbie forgets his anniversary but brushes it aside to start the build on a 3rd room, "Circle Shocks". While the team kicks ass on building 3 rooms simultaneously, Lane reveals his lack of skill and confidence while fabricating shock chairs. Wyatt and Robbie grind through the night to prepare for a big event, cast auditions.
The team gets introduced to Robbie's painful rules of reality TV filming. The build team has been working together for years and is eager to get started. Room ideas are revealed while rooms of yesteryear get torn down. Cetti is forced to clean out the remains of a few thousand cockroaches that were used in last year's haunt.