Rob Urgert and Joep van Deudekom subject two groups of people who are opposites of eachother in society, to scientific, but often hilarious experiments in order to gain more insight into their differences. They are assisted by Ap Dijksterhuis, professor of social psychology at Radboud University in Nijmegen.

Rob Urgert and Joep van Deudekom subject two groups of people who are opposites of eachother in society, to scientific, but often hilarious experiments in order to gain more insight into their differences. They are assisted by Ap Dijksterhuis, professor of social psychology at Radboud University in Nijmegen.

Rob Urgert and Joep van Deudekom subject two groups of people who are opposites of eachother in society, to scientific, but often hilarious experiments in order to gain more insight into their differences. They are assisted by Ap Dijksterhuis, professor of social psychology at Radboud University in Nijmegen.

Rob Urgert and Joep van Deudekom subject two groups of people who are opposites of eachother in society, to scientific, but often hilarious experiments in order to gain more insight into their differences. They are assisted by Ap Dijksterhuis, professor of social psychology at Radboud University in Nijmegen.

Rob Urgert and Joep van Deudekom subject two groups of people who are opposites of eachother in society, to scientific, but often hilarious experiments in order to gain more insight into their differences. They are assisted by Ap Dijksterhuis, professor of social psychology at Radboud University in Nijmegen.

Rob Urgert and Joep van Deudekom subject two groups of people who are opposites of eachother in society, to scientific, but often hilarious experiments in order to gain more insight into their differences. They are assisted by Ap Dijksterhuis, professor of social psychology at Radboud University in Nijmegen.