As the third realtor in ten months on a penthouse listing, CORE agent Vickey Barron needs to come up with a fresh new marketing idea to get this Greenwich Village property sold. GHK's Michele Kleier guides two newbie agents, John Liss and Isabel Solmonson, as they attempt to sell their first listing, down in the financial district.
After already convincing international client Raffaele to purchase an expensive property without ever seeing it in person, Lucie Holt from Citi Habitats tries to convince him to buy the property next door. Kirk Rundhaug from CORE tries to get big fish client Gloria Naftali to bite on one of his expensive listings.
Richard Steinberg from Warburg has to find a way to sell a cool downtown apartment with a view, but all the views are covered by ugly scaffolding. He gets assistance from his son to bring some hip and trendy buyers into the apartment. Jessica from GHK tries to convince a big family that they're going to have to spend a little money in order to make money by selling.
Gumley Haft Kleier's Michele Kleier finds a way to use a building's many amenities to help sell a gorgeous apartment in The Lucida. Meanwhile, CORE's Tom Postilio struggles to find a way to sell an apartment somewhere near and dear to his heart: his own building. Eventually turning to his coworkers for advice, he comes up with the perfect method.