Family pressures causes buyers to put their agents under strict time crunches

Warburg's Deb Lupard takes on a client who just happens to be a distant relation of hers, but family ties don't make this apartment search any easier on Deb. She'll have to convince her cousin that a few concessions are always necessary when hunting for a New York space. Tony Sargent of CORE has only a few weeks to sell his client's apartment and find a new space for her growing family. If he can organize everything properly, he could have two sales on his hands in a matter of weeks.

Drive and pride are key in making big deals in hot properties

Michele Kleier opens up communication with a real estate developer who turns run down multi-residence townhouses into incredible single family homes. With Emeril Lagasse's fabulous townhouse already on her list of accomplishments, this is one developer relationship Michele definitely wants to hold on to. Michael Graves of CORE is looking outdo himself by breaking his own record sales high in the same building. But his boss Shaun Osher is skeptical he will be able to outdo the price of the penthouse apartment that sold at the height of the real estate market.

To keep their client's full attention, ambitious agents come up with unique marketing strategies

Warburg's Richard Steinberg has already sold millions of dollars worth of property in a high end midtown building, but now he's vying for the exclusive listing of the penthouse apartment. Richard is feeling good, but the building isn't ready to hand him the exclusive before he proves his abilities one more time. Udi Eliasi of Citi Habitats is working with an Alphabet City owner who is finally ready to sell his multi-family townhome, once some renovations have been made to the property. Find out if Steinburg's plans go his way on Selling New York.

Brokers attempt to put their clients on a different track in order to make a sale

Ayo Haynes has a tall order to fill when she takes on a couple of clients with a lot of requirements. She's sure she'll be able to find a space to meet their needs, but will it be under budget? CORE's Tom Postilio has the listing for a stunning apartment with a steep asking price. After having shown the apartment for months with no offer, Tom knows they'll have to drop the price, but he's not sure the seller will agree.

One agent wants to use time-tested methods while another looks outside the box to make the deal

Michele Kleier takes on an exclusive listing for a spacious pair of Upper East Side penthouses. With one penthouse already on its way to a deal, Michele hopes she can make a quick sale of its counterpart by throwing a 60s themed open house. CORE's Adrian Noriega has to convince his stubborn client to give him a little wiggle room when it comes to selling her apartment.

Brokers work to cater to their clients' quirky preferences in order to make deals happen

CORE's Elizabeth Kee and Lindsee Silverstein are faced with a challenging sale when they learn that their client's apartment is dominated by a huge slide. Unwilling to remove the apartment's most unique element, the girls must bring in clients who are young-hearted and open minded. GHK's Margo Fall attempts to discover West Coast flavor in the New York real estate market for her California clients.

Mickey Conlon's jet-setting client is looking for an iconic New York apartment, but she only has a limited time in the city to look. Mickey needs to find his Aussie client the perfect home that meets all her needs before she heads back down under. Leslie

Samantha Kleier's new client is a first time buyer and an animal enthusiast with a lot of particular preferences and a tight budget for her new space. While helping her client learn the ins and outs of the buying market, Samantha will get an education of her own. Warburg's Deb Lupard takes on a Tribeca listing that she is hoping to list and sell at a comparable rate to similarly sized uptown apartments. She hopes that the right pricing will induce buyers to make the move downtown rather than spending more in the uptown market.

Brokers dress up fabulous apartments by highlighting classic city views and original works of art

Mickey Conlon's jet-setting client is looking for an iconic New York apartment, but she only has a limited time in the city to look. Mickey needs to find his Aussie client the perfect home that meets all her needs before she heads back down under. Leslie Modell and Deb Lupard team up with a creative solution to revamp the staging process in Warburg listings. They hope their artsy touches will bring the apartment's best qualities into the foreground.

Conceptual Selling

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Solution Selling

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Brokers Dress Up Fabulous Apartments

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Paint the Town

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Hip Hop Habitats

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