We’ve seen and discussed the ways in which the rapid pace of technological change has affected the media literacy landscape, and it’s clear that change isn’t slowing down. How will those changes affect the future of media literacy? How can we make the skills we’ve discussed over this course transferable to future media & technology?
We’ve talked about how broad a concept “the media” really is – and given that, it can be hard to keep track of all the different forces that constitute “the media.” It can be tough, but it’s not impossible. Today we’re talking about how all those big players fit together and why all those mergers and acquisitions matter to being a media literate citizen.
You're being watched. That sounded more sinister than I intended, but online, it's true. Facebook, Instagram, Amazon, Netflix... the list goes on and on. They're watching what you do, what you shop for, what you watch... all of it. And have you actually read the Terms of Service? In this episode of Crash Course Media Literacy, Jay talks about how Online Advertising works and why companies want to know everything you're looking at.
We’ve mentioned already that there’s a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a behavior. How does advertising work? And what’s the difference between advertising, public relations, and propaganda? We’re going to talk about all that and more today.
Media isn’t just movies and newspapers and TV shows, it’s also a part of society that involves a lot of money. And all that money has implications for the media that gets created. Media is created by people -- a range of people, making a range of decisions, and earning a range of different paychecks to do it. Those decisions matter and understanding how money affects those decisions is an essential component of media literacy.