John Micelli's an old war buddy of Jim', who's now a fashion photographer. He hires Jim to track down a beautiful fashion model, whom the authorities claim is dead; killed in a fiery multi-car accident, but, he thinks otherwise. As Jim starts to look into this, he runs into several intimidating figure who want to make certain she stays that way.
Rockford reluctantly takes a unique assignment: a beautiful mystery woman wants him to find her, to see if someone she fears could also track her down. With a check poised to bounce, the ex-con PI needs the retainer to balance his always-challenged checking account. When Rockford checks with a local police department, he worms out a chilling piece of data: she's been dating Denver Mafia capo-regime, hot-tempered Ralph Correll. But the more Barbara Kelbaker strings along Jim Rockford, the more he's charmed into helping the desperate 30 something.
Jim reluctantly agrees to work for Beth Davenport. His job is to help her prove her client, Ann Calhoun, is innocent of the crime she is accused of; murdering her husband Kevin Calhoun. Jim's investigation takes him to the town of Parker, Arizona, where the Calhouns are from. He digs up info someone doesn't want found out and is almost killed trying to return to L.A. Socialites Clyde Russell and Elizabeth Gorman, who were throwing a party the Calhouns attended, are also investigated. Jim's investigation is making someone nervous as another attempt is made on his life.
Rockford is hired by Larry Kirkoff to find the identity of his parents killer. There are a number of possible suspects including Travis Buckman and Tawnia Baker who were lovers of Mrs. and Mr. Kirkoff respectively. The police actually suspect Larry of the crime, but, lack of evidence prevents them from making a case against him. Rockford's investigation runs him afoul of some pretty bad men who want everyone to go on thinking Larry killed them.