When Mr. Carlson rehearses a dull speech in front of the WKRP staff, all the staffers drift off into daydreams about what they would most like to be: Herb as a Latin-American dictator, Jennifer as a '30s movie star, Les as a reporter covering the Blitz in 1940, Bailey as the President of the United States, Andy as a radio Mafioso, Venus as a standup comedian, and Johnny as a rock star.
When Herb is called for jury duty, Andy takes over as sales manager and soon discovers just how tough it is trying to sell advertising time or collect from deadbeat clients. Meanwhile, Venus becomes acting program director and has to deal with Les's plan to disguise himself as a black man so that he can do a series of reports based on the book Black Like Me.